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Education for Educators

From Social Media Changes to A.I. Disruptions.

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Future of Work Rethinking the Gig Economy
Future of Work Rethinking the Gig Economy

Technology companies need to step up and offer their workers at all levels incentives and growth opportunities, they have the data to do it.

Media Frenzy Over Swift A.I. Deepfakes just the start.
Media Frenzy Over Swift A.I. Deepfakes just the start.

The sheer speed of progress occurring in the AI world is working against us in terms of managing the repercussions of this technology, Rajhans said.

"This is not just about Taylor Swift. This is about harassment, this is about sharing fake news, this is about a whole culture that needs to be educated about how this technology is being used.”

The Canadian Security Intelligence Service called deepfakes a “threat(opens in a new tab) to a Canadian future” in a 2023 report which concluded that “collaboration amongst partner governments, allies, academics, and industry experts is essential to both maintaining the integrity of globally distributed information and addressing the malicious application of evolving AI.”

AI and The 10 Year Anniversary of Smart Speakers
AI and The 10 Year Anniversary of Smart Speakers

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 Recent Blog Posts

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Canada’s TikTok ban sends mixed messages.

A ban on TikTok or severe restrictions on its use could significantly harm these businesses and organizations or it could also limit the ability of Canadian companies to compete on a global scale, as many other countries continue to utilize TikTok for marketing purposes.

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Mohit Rajhans Mohit Rajhans

Thinking Beyond the PESO Model

PESO stands for paid, earned, shared and owned. I spoke about how it pertains to content and digital media. We learned in real time how changes were happening in the marketing and communications simaltainously. It was interesting to me that all the years I spent producing television and digital media, many professionals weren’t aware how much this model was the basis for the content that we create and consume.

But now, the PESO Model seems like it needs to be updated.

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