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Media Literacy: From Analog to AI | Think Start Inc.
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Media Literacy Training:
From Analog to AI

After two decades in Canadian media and a year studying global AI literacy approaches, I've learned some things I'd like to share with parents, teachers, and students navigating this new landscape.

This isn't about becoming an AI expert. It's about understanding enough to ask better questions and make informed decisions.

Available for school boards, municipal councils, parent groups, and community organizations

MR
Mohit Rajhans
Media Consultant • AI Strategist
Founder, Think Start Inc.
20+ years in Canadian media & communications
Regular contributor: iHeart Radio, CTV, CBC, Global
Author: "Rethinking with AI: For Educators and Trainers"
2024 "Best of the Stage" Award recipient

Why This Matters Now

The digital world is moving faster than our textbooks, and that's creating real anxiety for parents and educators. But around the world, some communities are finding practical ways to adapt.

I've spent the past year looking at what's working—from Singapore's hands-on approach to the EU's transparency requirements to Indigenous communities in Canada asking critical questions about AI and representation.

What I've learned is that the most effective media literacy programs don't try to stop the future. They help people understand it, question it, and use it wisely.

Lessons from Around the World

These are real programs with real results. I share them because they're changing how I think about media literacy—and they might change how you think about it too.

Singapore: Learn by Creating
Singapore has students create deepfakes and AI-generated content—then deconstruct what they made. When you understand how to make synthetic media, you get better at spotting it. The skills last longer than just teaching detection.
What this means for us: We should be teaching creation alongside detection. Understanding the tools removes the mystery.
European Union: Make Systems Readable
The EU is requiring platforms to disclose AI-generated content and explain how algorithms work. Their approach: fix the systems, not just train the people. Make technology more transparent instead of expecting everyone to become experts.
What this means for us: We can advocate for transparency while building literacy. Both approaches matter.
Japan: Ethics Before Technology
Japan integrated AI literacy into moral education, asking students: "Just because you can generate this content, should you?" It's not about the technology—it's about values, responsibility, and social impact.
What this means for us: Media literacy is inseparable from ethics. We need both conversations happening together.
Australia: Demystify the Algorithm
Australian schools have students track their media consumption and predict what algorithms will show them next. When young people realize they can reverse-engineer the pattern, algorithms stop feeling like magic.
What this means for us: Understanding curation is more important than fact-checking individual posts.

What This Looks Like for You

Media literacy in the AI era isn't a single lesson. It's a shared language between parents, teachers, and students about how information is made, shaped, and steered.

For Parents

Helping you ask better questions, not just set more rules
  • How algorithms shape what your kids see—and what they don't see
  • Simple ways to talk about deepfakes, filters, and AI tools without creating fear
  • Questions you can ask at home that build critical thinking
  • Red flags in group chats, social media, and "helpful" AI assistants
  • Moving from "screen time" anxiety to "screen quality" conversations

For Teachers

Practical, curriculum-friendly—not another tech trend session
  • How to treat AI tools like calculators: useful, but not magic
  • Classroom activities: create AI content, then analyze it together
  • Spotting when AI has done the homework—and what to do about it
  • Building an AI use policy that feels realistic, not punitive
  • Integrating media literacy across subjects, not just as a standalone unit

For Students

Less "don't do this," more "here's how to stay in charge"
  • Understanding your "For You" page as a system, not a mirror of your interests
  • How creators, brands, and AI all compete for your attention
  • Hands-on: generate content with AI and learn how convincing it can look
  • Building a digital footprint you won't regret in three years
  • Using AI tools to amplify your creativity, not replace it

What We'll Cover (and What You Take Home)

These sessions are built from real conversations with school boards and councils, plus insights from global AI literacy experiments. No scare tactics, no hype—just the practical pieces you actually need.

Core Topics We Explore

Adaptable for assemblies, PD days, council meetings, or focused workshops

  • From Analog to AI: How we got from three TV channels to personalized feeds
  • Algorithms & Attention: Why you see what you see, and who benefits
  • Synthetic Media Basics: Deepfakes, AI images, voice clones—where they show up
  • AI in Learning: What's helpful, what's harmful, what's in-between
  • Healthy Skepticism: Tools for pausing before sharing or believing
  • Local Context: How these issues show up in your community

Practical Takeaways

Everyone leaves with something they can use the next day, not just concepts

  • Simple checklist for spotting manipulated or synthetic content
  • Conversation starters for families and classrooms
  • Sample guidelines for AI use in school work and communications
  • Questions to ask any platform or AI tool about data use
  • Shared vocabulary that works across different age groups
  • Resource links for those who want to go deeper

Ongoing Support

Because media literacy is an ongoing conversation, not a one-time workshop

  • Follow-up resources and updates as the landscape changes
  • Connection to other educators and parents working on these issues
  • Templates for creating your own community guidelines
  • Access to curated, reliable sources for staying current
  • Support for implementation questions and challenges
  • Framework for adapting content to your local context

Let's Start This Conversation

Whether you're a school board looking to update your approach, a parent council wanting to understand what your kids are facing, or a municipal council thinking about community education—I'd like to share what I've learned.

Available for keynotes, workshops, panel discussions, and custom formats designed for your community's needs

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AI + Media Literacy Workshops | ThinkStart.ca

AI + Media Literacy Workshops
Ready for Your School

Practical, classroom-ready approaches to media literacy and AI use. For parents, teachers, and curriculum leaders.

What We Offer

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Parent Engagement

Media Literacy, Rebooted

A hands-on session on spotting fakes, navigating "AI slop," and building smarter attention habits—designed for parent groups and community engagement.

  • How AI fakes spread (and why kids fall for them)
  • 3 conversation starters for home
  • What "media smart" actually looks like
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Professional Development

Rethinking with AI

Practical workflows, guardrails, and examples teachers can use right away without turning this into "yet another tool."

  • Classroom AI use that holds up (and what's off-limits)
  • Spotting synthetic media + "AI citation theatre"
  • 3 workflows your team can use Monday
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Strategic Consulting

Course/Curriculum Consulting

Support designing or refreshing digital/media curriculum to reflect how platforms, AI, and assessment are changing.

  • Audit: curriculum vs. reality
  • Design units that stick
  • Align to board priorities
"I just delivered a workshop at Kingsway CS. Teachers told me the same thing: we need guardrails first—not hype."
— Mohit Rajhans, Founder ThinkStart.ca

Ask anyone who has had formal media training in the past decade and they will probably not be able to remember what the training taught them or may share how much more they've learned on the job and while doing the work. With my 20 years plus experience, I've had the rare opportunity to have interviewed and been interviewed hundreds of times and that's just where my experience begins to build on my new approach to sharing knowledge, courses and resources through Media Retraining.

Topics include:

  • Social Media Marketing beyond 2025

  • Updates from the ecosystems Content to Commerce

  • Finding your Niche Show Me

  • Executive Training to build the best version of you from screen to stage.

Sign up for first access to one of our 3 sessions in Fall 2025.