Social media in 2026 is a trust stack, not a posting schedule.
Feeds didnât die â they just stopped being the whole game. Discovery is getting AIâindexed, content is getting synthetic, and brands are getting judged by their receipts. If your strategy still assumes attention is infinite, Iâve got bad news.
[2026 Signals](#signals)
A usable outlook: if you canât build an action off it, itâs just a prediction wearing a blazer.
Structure your presence for search + AI answers: clear expertise, scannable pages, and consistent entity signals.
Provenance, disclosure templates, and verification become part of marketing ops.
The durable strategy is niche authority + repeat value, not chasing the algorithmâs mood swings.
[Mohit Rajhans](https://www.thinkstart.ca/about-mohit) â Social Proof
Hereâs the credibility layer. Not âas seen onâ wallpaper â actual receipts. ThinkStart notes Mohit as a nationally recognized media expert and lists services including keynotes, workshops, and town halls. [Source](https://www.thinkstart.ca/about-mohit)
- 2024 Best Speaker Winner (Smart Meetings Intl) Listed on ThinkStartâs About Mohit page. [Source](https://www.thinkstart.ca/about-mohit)
- Booked for âclear, implementable outcomesâ (not platitudes) NSB describes Mohit as a 2024 âBest of the Stageâ award winner and highlights practical outcomes. [Source](https://www.nsb.com/speakers/mohit-rajhans/)
- Podcast + media footprint ThinkStartâs podcasts page includes âThe Future of the Internetâ and notes Mohitâs availability for podcast guest bookings. [Source](https://www.thinkstart.ca/podcasts)
Want to make this page even stronger? Add 2â3 short testimonials (name/title/org) from your NSB âAudience reviewsâ section so the proof is frontâloaded. [Source](https://www.nsb.com/speakers/mohit-rajhans/)
Quick links (authority + SEO entity signals)
Use these as consistent âsameAsâ references across the site.
- ThinkStart thinkstart.ca [Source](https://www.thinkstart.ca/)
- About Mohit thinkstart.ca/about-mohit [Source](https://www.thinkstart.ca/about-mohit)
- NSB Speaker Profile nsb.com/speakers/mohit-rajhans [Source](https://www.nsb.com/speakers/mohit-rajhans/)
[Keynotes â Town Halls](#formats)
ThinkStart explicitly lists âTown Hall and Panel Producerâ in services. Thatâs a differentiator â most speakers stop at the keynote. [Source](https://www.thinkstart.ca/about-mohit)
Set the narrative: what changed, whatâs next, and what your team should stop doing immediately.
Turn it into muscle memory: workflows, prompts, review loops, disclosure, and governance basics.
Make change stick: real Q&A, risk friction, stakeholder alignment, and an action plan people will actually follow.
[Listen](#listen): SHIFTHEADS â âThe ROI Illusionâ
Direct embed below. Full episode link here. [Source](https://omny.fm/shows/shane-hewitt-and-the-night-shift/shiftheads-the-roi-illusion-mohit-rajhans-on-why-ai-isn-t-saving-your-business-yet)
[Book](#book) a 2026 Outlook Briefing
If you want a strategy that survives AI search, deepfakes, and shrinking attention: start with governance + workflows, then build distribution. Contact ThinkStart here. [Source](https://thinkstart.ca/contact)
The Social Media Shift(s)
Theatre - The Social Media Shift
Social media expert, Mohit Rajhans, ThinkStart.ca will breakdown the best social media platforms and tactics you can use to build momentum for your next event. Leave this session knowing how you can leverage aspects of your event to create content, the best platforms, how to use them properly, and more.
From working at Think Start Inc. to spending the last two years unraveling hundreds of stories behind shifting platforms and algorithms, this book emerges from the pulse of a digital epoch defined by radical reinvention.
Social media has evolved from a few established networks into a fractured, expansive ecosystem of immersive environments, AI-driven curation, and globally interconnected audiences. Facebook transforming into Meta and Twitter morphing into X are visible markers of a deeper upheavalâone where virtual worlds blend seamlessly with physical life, where machine learning models tailor content to our tastes and biases, and where identity, influence, and expression are reshaped at lightning speed.
As my own commentary on these developments continues to gain traction across media outlets, itâs becoming clear that weâve moved beyond casual curiosity. Journalists, analysts, and everyday users are now seeking more rigorous ways to understand how these transformative forces work. With each TV appearance, podcast invitation, and feature interview, the demand for accessible, evidence-based insights grows louder. This heightened interest doesnât just reflect an appetite for information; it signals that we need a deeper intellectual frameworkâone that goes beyond speculation and into strategic understanding. By examining how and why these platforms evolve, we can equip ourselves to navigate an increasingly complex digital environment with greater confidence and clarity.

