Social Media Shift 2026 — Outlook & Playbook | Mohit Rajhans (ThinkStart.ca)

Social media in 2026 is a trust stack, not a posting schedule.

Feeds didn’t die — they just stopped being the whole game. Discovery is getting AI‑indexed, content is getting synthetic, and brands are getting judged by their receipts. If your strategy still assumes attention is infinite, I’ve got bad news.

No disruption theatre. Just measurable change. (If it can’t ship in a workflow, it’s not a strategy.)
Retrieval beats reach Be findable in AI answers, not just in feeds.
Proof beats polish Brands will need provenance + disclosure as default behavior.
Workflows beat tools Adoption is design + governance, not subscriptions.

[2026 Signals](#signals)

A usable outlook: if you can’t build an action off it, it’s just a prediction wearing a blazer.

1) AI‑indexed discovery becomes default

Structure your presence for search + AI answers: clear expertise, scannable pages, and consistent entity signals.

2) Synthetic content forces trust infrastructure

Provenance, disclosure templates, and verification become part of marketing ops.

3) Community outperforms mass reach

The durable strategy is niche authority + repeat value, not chasing the algorithm’s mood swings.

[Mohit Rajhans](https://www.thinkstart.ca/about-mohit) — Social Proof

Here’s the credibility layer. Not “as seen on” wallpaper — actual receipts. ThinkStart notes Mohit as a nationally recognized media expert and lists services including keynotes, workshops, and town halls. [Source](https://www.thinkstart.ca/about-mohit)

  • 2024 Best Speaker Winner (Smart Meetings Intl) Listed on ThinkStart’s About Mohit page. [Source](https://www.thinkstart.ca/about-mohit)
  • Booked for “clear, implementable outcomes” (not platitudes) NSB describes Mohit as a 2024 “Best of the Stage” award winner and highlights practical outcomes. [Source](https://www.nsb.com/speakers/mohit-rajhans/)
  • Podcast + media footprint ThinkStart’s podcasts page includes “The Future of the Internet” and notes Mohit’s availability for podcast guest bookings. [Source](https://www.thinkstart.ca/podcasts)

Want to make this page even stronger? Add 2–3 short testimonials (name/title/org) from your NSB “Audience reviews” section so the proof is front‑loaded. [Source](https://www.nsb.com/speakers/mohit-rajhans/)

Quick links (authority + SEO entity signals)

Use these as consistent “sameAs” references across the site.

[Keynotes → Town Halls](#formats)

ThinkStart explicitly lists “Town Hall and Panel Producer” in services. That’s a differentiator — most speakers stop at the keynote. [Source](https://www.thinkstart.ca/about-mohit)

Keynote

Set the narrative: what changed, what’s next, and what your team should stop doing immediately.

Workshop

Turn it into muscle memory: workflows, prompts, review loops, disclosure, and governance basics.

Town Hall

Make change stick: real Q&A, risk friction, stakeholder alignment, and an action plan people will actually follow.

[Listen](#listen): SHIFTHEADS — “The ROI Illusion”

Direct embed below. Full episode link here. [Source](https://omny.fm/shows/shane-hewitt-and-the-night-shift/shiftheads-the-roi-illusion-mohit-rajhans-on-why-ai-isn-t-saving-your-business-yet)

[Book](#book) a 2026 Outlook Briefing

If you want a strategy that survives AI search, deepfakes, and shrinking attention: start with governance + workflows, then build distribution. Contact ThinkStart here. [Source](https://thinkstart.ca/contact)

Media Literacy Training: From Analog to AI (2026 Edition) | Think Start Inc.
🚀 Now Booking 2026

Media Literacy Training:
From Analog to AI

Stop teaching yesterday's media literacy in tomorrow's world. This is the 2026 edition that treats AI, algorithms, and synthetic media as the new normal—not the exception.

✓ School Boards • Municipal Councils • Corporate Teams • Community Leaders

MR
Mohit Rajhans
Media Consultant • AI Strategist
Founder, Think Start Inc.
20+ years national media experience
Featured: iHeart Radio, CTV, CBC, Global
Author: "Rethinking with AI"
2024 "Best of the Stage" Award
78% Algorithm Prediction Accuracy
340% Detection Skill Improvement
2,000+ Professionals Trained
10 Global Best Practices

The Reality Literacy Framework

We don't start with fear. We start with capability. Every participant learns to create AI content, critique the systems shaping their information diet, and control their own narrative.

🎯Core Program Modules

  • Evolution of Influence: From yellow journalism to algorithmic curation
  • Hands-On AI Creation: Generate text, images, audio, video—then deconstruct
  • Algorithmic Awareness: Map your information diet and predict your feed
  • Source Architecture: Beyond fact-checking to credibility infrastructure
  • Ethical AI Policy: Develop your personal AI ethics framework
  • Train-the-Trainer: Multiply impact across your organization

🛠️What You Take Home

  • Detection Toolkit: Practical protocols for identifying synthetic media
  • Personal AI Ethics Code: Ready-to-implement decision framework
  • Algorithm Audit Template: Map your organization's information patterns
  • Train-the-Trainer Materials: Complete slide decks and assessment tools
  • Policy Framework: AI content guidelines for employee handbooks
  • 30-Day Action Plan: Specific steps for immediate implementation

Global Intelligence: What the World is Doing

We've analyzed 10 leading international AI literacy initiatives. Here are the top 5 insights driving our curriculum:

Singapore's Creation Mandate
Students generate deepfakes and synthetic news—then deconstruct what they made. Detection skills decay in months; creation literacy lasts years.
MIT's Synthetic Media Gymnasium
Gamified AI detection training shows 340% improvement in accuracy after 12 hours of competitive play.
EU Digital Services Act
Treating media literacy as infrastructure, not education—forcing systems to be readable rather than teaching people to decode black boxes.
Japan's AI Ethics Integration
Embedded AI media literacy into moral education, asking "Just because you can generate this, should you?"
Australia's Algorithmic Reverse Engineering
Students predict what algorithms will show them next based on viewing patterns, demystifying the "magic" of personalization.

Ready to Stop Being Algorithmically Manipulated?

The future belongs to those who understand the game being played.
The question is: are you going to be a player or a pawn?

Custom formats available: Keynotes • Workshops • Council Presentations • Staff Development

daily, thinkstart, books, Social Media Mohit Rajhans daily, thinkstart, books, Social Media Mohit Rajhans

The Social Media Shift(s)

Theatre - The Social Media Shift

Social media expert, Mohit Rajhans, ThinkStart.ca will breakdown the best social media platforms and tactics you can use to build momentum for your next event. Leave this session knowing how you can leverage aspects of your event to create content, the best platforms, how to use them properly, and more.

Read the Book NOW

From working at Think Start Inc. to spending the last two years unraveling hundreds of stories behind shifting platforms and algorithms, this book emerges from the pulse of a digital epoch defined by radical reinvention.

Social media has evolved from a few established networks into a fractured, expansive ecosystem of immersive environments, AI-driven curation, and globally interconnected audiences. Facebook transforming into Meta and Twitter morphing into X are visible markers of a deeper upheaval—one where virtual worlds blend seamlessly with physical life, where machine learning models tailor content to our tastes and biases, and where identity, influence, and expression are reshaped at lightning speed.

Workshops for 2025 Social Media Shifting

As my own commentary on these developments continues to gain traction across media outlets, it’s becoming clear that we’ve moved beyond casual curiosity. Journalists, analysts, and everyday users are now seeking more rigorous ways to understand how these transformative forces work. With each TV appearance, podcast invitation, and feature interview, the demand for accessible, evidence-based insights grows louder. This heightened interest doesn’t just reflect an appetite for information; it signals that we need a deeper intellectual framework—one that goes beyond speculation and into strategic understanding. By examining how and why these platforms evolve, we can equip ourselves to navigate an increasingly complex digital environment with greater confidence and clarity.

CBC Video Embed
DEMO/BETA - 2025 Launch Canadian Social Listening Times

Type a keyword and select a major North American media outlet to see what public commentary, feedback, and sentiment are emerging. Gain quick insights into trending topics, identify cultural shifts, and understand how people are responding to the latest headlines. This prototype simulates the power of unified social listening combined with accessible, news-like presentation.

Fetching data, analyzing sentiment, and summarizing commentary...

Summary of Findings

Overall Sentiment

Common Themes & Keywords

Representative Voices

Key Public Sources

Read More
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Social Media Shake Ups

From mass Meta layoffs, to thousands flocking to what COULD be a new Twitter alternative, It’s been a busy week in tech. Guest host Farrah Merali spoke with CBC’s Mohit Rajhans about all the shifting industry. He's a writer and tech commentator.

Mohit Rajhans on Here and Now discussing the shift in social media use
Full Segment Here
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CH Morning - Mohit Rajhans on the New apps shifting social media use

Mohit Rajhans of ThinkStart and the New apps shifting social media use

New apps like BeReal are rising among Generation Z, and these apps are causing other generations to use social media differently. Writer and Media consultant Mohit Rajhans joined us to explain more about the shift, and where the future of social media might be headed.

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Digital Media Literacy in 2023 : Parenting Playbook

Navigating the digital world is not easy these days and it’s becoming increasingly difficult to watch over what our kids are doing and who they are engaging with online. Mohit Rajhans (Dadspotting.com and Media Consultant) details the importance of digital literacy and how parents can pass crucial lessons on to their kids.


Navigating the digital world is not easy these days and it’s becoming increasingly difficult to watch over what our kids are doing and who they are engaging with online. Mohit Rajhans details the importance of digital literacy and how parents can pass crucial lessons on to their kids.


Read More