The Social Media Shift(s)
From working at Think Start Inc. to spending the last two years unraveling hundreds of stories behind shifting platforms and algorithms, this book emerges from the pulse of a digital epoch defined by radical reinvention.
Social media has evolved from a few established networks into a fractured, expansive ecosystem of immersive environments, AI-driven curation, and globally interconnected audiences. Facebook transforming into Meta and Twitter morphing into X are visible markers of a deeper upheavalâone where virtual worlds blend seamlessly with physical life, where machine learning models tailor content to our tastes and biases, and where identity, influence, and expression are reshaped at lightning speed.
As my own commentary on these developments continues to gain traction across media outlets, itâs becoming clear that weâve moved beyond casual curiosity. Journalists, analysts, and everyday users are now seeking more rigorous ways to understand how these transformative forces work. With each TV appearance, podcast invitation, and feature interview, the demand for accessible, evidence-based insights grows louder. This heightened interest doesnât just reflect an appetite for information; it signals that we need a deeper intellectual frameworkâone that goes beyond speculation and into strategic understanding. By examining how and why these platforms evolve, we can equip ourselves to navigate an increasingly complex digital environment with greater confidence and clarity.