Social media in 2026 is a trust stack, not a posting schedule.
Feeds didn’t die — they just stopped being the whole game. Discovery is getting AI‑indexed, content is getting synthetic, and brands are getting judged by their receipts. If your strategy still assumes attention is infinite, I’ve got bad news.
[2026 Signals](#signals)
A usable outlook: if you can’t build an action off it, it’s just a prediction wearing a blazer.
Structure your presence for search + AI answers: clear expertise, scannable pages, and consistent entity signals.
Provenance, disclosure templates, and verification become part of marketing ops.
The durable strategy is niche authority + repeat value, not chasing the algorithm’s mood swings.
[Mohit Rajhans](https://www.thinkstart.ca/about-mohit) — Social Proof
Here’s the credibility layer. Not “as seen on” wallpaper — actual receipts. ThinkStart notes Mohit as a nationally recognized media expert and lists services including keynotes, workshops, and town halls. [Source](https://www.thinkstart.ca/about-mohit)
- 2024 Best Speaker Winner (Smart Meetings Intl) Listed on ThinkStart’s About Mohit page. [Source](https://www.thinkstart.ca/about-mohit)
- Booked for “clear, implementable outcomes” (not platitudes) NSB describes Mohit as a 2024 “Best of the Stage” award winner and highlights practical outcomes. [Source](https://www.nsb.com/speakers/mohit-rajhans/)
- Podcast + media footprint ThinkStart’s podcasts page includes “The Future of the Internet” and notes Mohit’s availability for podcast guest bookings. [Source](https://www.thinkstart.ca/podcasts)
Want to make this page even stronger? Add 2–3 short testimonials (name/title/org) from your NSB “Audience reviews” section so the proof is front‑loaded. [Source](https://www.nsb.com/speakers/mohit-rajhans/)
Quick links (authority + SEO entity signals)
Use these as consistent “sameAs” references across the site.
- ThinkStart thinkstart.ca [Source](https://www.thinkstart.ca/)
- About Mohit thinkstart.ca/about-mohit [Source](https://www.thinkstart.ca/about-mohit)
- NSB Speaker Profile nsb.com/speakers/mohit-rajhans [Source](https://www.nsb.com/speakers/mohit-rajhans/)
[Keynotes → Town Halls](#formats)
ThinkStart explicitly lists “Town Hall and Panel Producer” in services. That’s a differentiator — most speakers stop at the keynote. [Source](https://www.thinkstart.ca/about-mohit)
Set the narrative: what changed, what’s next, and what your team should stop doing immediately.
Turn it into muscle memory: workflows, prompts, review loops, disclosure, and governance basics.
Make change stick: real Q&A, risk friction, stakeholder alignment, and an action plan people will actually follow.
[Listen](#listen): SHIFTHEADS — “The ROI Illusion”
Direct embed below. Full episode link here. [Source](https://omny.fm/shows/shane-hewitt-and-the-night-shift/shiftheads-the-roi-illusion-mohit-rajhans-on-why-ai-isn-t-saving-your-business-yet)
[Book](#book) a 2026 Outlook Briefing
If you want a strategy that survives AI search, deepfakes, and shrinking attention: start with governance + workflows, then build distribution. Contact ThinkStart here. [Source](https://thinkstart.ca/contact)
The Social Media Shift(s)
Theatre - The Social Media Shift
Social media expert, Mohit Rajhans, ThinkStart.ca will breakdown the best social media platforms and tactics you can use to build momentum for your next event. Leave this session knowing how you can leverage aspects of your event to create content, the best platforms, how to use them properly, and more.
From working at Think Start Inc. to spending the last two years unraveling hundreds of stories behind shifting platforms and algorithms, this book emerges from the pulse of a digital epoch defined by radical reinvention.
Social media has evolved from a few established networks into a fractured, expansive ecosystem of immersive environments, AI-driven curation, and globally interconnected audiences. Facebook transforming into Meta and Twitter morphing into X are visible markers of a deeper upheaval—one where virtual worlds blend seamlessly with physical life, where machine learning models tailor content to our tastes and biases, and where identity, influence, and expression are reshaped at lightning speed.
As my own commentary on these developments continues to gain traction across media outlets, it’s becoming clear that we’ve moved beyond casual curiosity. Journalists, analysts, and everyday users are now seeking more rigorous ways to understand how these transformative forces work. With each TV appearance, podcast invitation, and feature interview, the demand for accessible, evidence-based insights grows louder. This heightened interest doesn’t just reflect an appetite for information; it signals that we need a deeper intellectual framework—one that goes beyond speculation and into strategic understanding. By examining how and why these platforms evolve, we can equip ourselves to navigate an increasingly complex digital environment with greater confidence and clarity.