Recent Media and Blog Posts
Education for Educators
From Social Media Changes to A.I. Disruptions.
Recent Blog Posts
Digital Communications at Work - Mohit Rajhans speaks to Global about connected efficiencies.
Speaker and Media Consultant, Mohit Rajhans on managing Communication Overload and The Future of Work
Thinking Beyond the PESO Model
PESO stands for paid, earned, shared and owned. I spoke about how it pertains to content and digital media. We learned in real time how changes were happening in the marketing and communications simaltainously. It was interesting to me that all the years I spent producing television and digital media, many professionals weren’t aware how much this model was the basis for the content that we create and consume.
But now, the PESO Model seems like it needs to be updated.