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Education for Educators

From Social Media Changes to A.I. Disruptions.

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Mohit Rajhans Mohit Rajhans

Thinking Beyond the PESO Model

PESO stands for paid, earned, shared and owned. I spoke about how it pertains to content and digital media. We learned in real time how changes were happening in the marketing and communications simaltainously. It was interesting to me that all the years I spent producing television and digital media, many professionals weren’t aware how much this model was the basis for the content that we create and consume.

But now, the PESO Model seems like it needs to be updated.

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