Recent Media and Blog Posts
Education for Educators
From Social Media Changes to A.I. Disruptions.
Recent Blog Posts
1 Year of ChatGPT -From Innovation to Scrutiny
The evolution of OpenAI's ChatGPT has been nothing short of remarkable. Mohit speaks with Devo and Tami from Breakfast Television on the topic
Meta and The Media Landscape : Navigating the Social Media Shift
‘Be Prepared for Change: Social media platforms may undergo policy changes that can impact your advertising strategy. Stay informed about any potential alterations and have contingency plans in place to adapt quickly to new circumstances.’ say Mohit Rajhans
Deconstructing Deepfakes
Deepfake technology has changed our faith in information, Mohit Rajhans says it is going to continue having an impact.
Twitter Canada hosts Important conversation at Toronto Film Festival
Twitter Canada hosts The Woman King cast in conversation.
How digital tools are revolutionizing Canadian real estate
For most people, purchasing a home is a complicated and time-consuming process, mainly because of the numerous in-person visits…
Thinking Beyond the PESO Model
PESO stands for paid, earned, shared and owned. I spoke about how it pertains to content and digital media. We learned in real time how changes were happening in the marketing and communications simaltainously. It was interesting to me that all the years I spent producing television and digital media, many professionals weren’t aware how much this model was the basis for the content that we create and consume.
But now, the PESO Model seems like it needs to be updated.