Marketing Mix 2026 - What the Year End Wraps mean….
ICYMI — That Meme Might Be a Love Letter
Host: Shane Hewitt • Guest: Mohit Rajhans • Originally aired: Dec 19, 2025
Sharing isn’t always about information — it’s often about connection. A meme, a reel, a “you had to be there” clip… can be a low-risk way to say: “I’m thinking of you.” And when the response is “already saw it,” it can land like a tiny social rejection — even if nobody meant it that way.
Digital sharing = social glue
Forwarding content can be an “emotional tap on the shoulder,” not a recommendation engine.
Wrapped culture = identity theatre
Recaps turn private behaviour into public storytelling — and normalize platform-made self-portraits.
Memes = compressed psychology
Humour + nostalgia + timing = fast intimacy. You’re not sharing a file; you’re sharing a vibe.
AI profiling = “sold back to ourselves”
Platforms model you, monetize the model, then feed you content that keeps the loop humming.
Turn “viral culture” into usable strategy.
If your team is navigating memes, recaps, and AI profiling in real life, ThinkStart helps you translate the noise into decisions, guardrails, and messaging that actually holds up.
- For comms leaders: build a simple “share/assume/verify” norm.
- For brands: understand what Wrapped-style culture signals about identity.
- For teams: reduce TechnoStress by designing boundaries + expectations.
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